Sager Electronics Congratulates Craig Sanderson, Recipient of ERA Tobin Bridge Award

Recognizes Forty-Five Years of Dedicated Service to the Industry

MIDDLEBOROUGH, Mass. – March 15, 2021 – Sager Electronics, a leading North American distributor of Interconnect, Power, Electromechanical, and Thermal solutions and provider of value-add solutions, announces Craig Sanderson, Sager Electronics’ Vice President of Supplier Marketing & Product Management, is the recipient of Electronics Representatives Association’s (ERA) 2021 Tobin Bridge Award. Mr. Sanderson is the second person to receive this prestigious award named for ERA’s CEO Walter Tobin in honor of his significant contributions to ERA and his ability to unite the varied constituents of the channel. The award was presented during the 2021 ERA Virtual Conference, March 1-3, 2021.

Frank Flynn, President of Sager Electronics, stated, “We are delighted that Craig Sanderson has been recognized by ERA for his dedication to the industry and his lifelong commitment to building strong relationships across all the constituencies in our electronic components supply chain. Craig can always be counted on for sound counsel, a willingness to share his deep understanding of our business, and, most importantly, his fair and honest approach to working with people. On behalf of everyone at Sager, we congratulate Craig on this well-deserved recognition.”

Dave Norris of Norris Associates and Chairman of the ERA Executive Committee presented Mr. Sanderson the award, remarking, “Integrity is what you do when no one is looking. It is doing the right thing without an expectation of recognition or accolades. Throughout his 45 years in the industry, Craig has been a class act of unwavering integrity, and has lived to the values we recognize by the Tobin Bridge Award.”

“I am honored to be the second recipient of this award named for Walter Tobin, who has spent his career building bridges to connect representatives, suppliers, distributors, and customers together for the betterment of our industry,” commented Craig Sanderson, Vice President of Supplier Marketing & Product Management for Sager. “I am very happy to be able to share this award with the members of the Sager Electronics team as part of the TTI Family of Companies. I thank the ERA’s Executive Committee, Staff, and Members of the organization for this honor.”

About Sager Electronics
Sager Electronics, a wholly owned subsidiary of TTI Inc., a Berkshire Hathaway Inc. company, is a North American distributor of Interconnect, Power, Electromechanical and Thermal solutions from leading manufacturers worldwide and a provider of value-add solutions. Grounded in over 130 years of innovation and service, Sager Electronics provides customers and suppliers a unique combination of operational excellence and innovative business solutions through its Distributing Confidence® business model. Headquartered in Middleborough, MA, Sager Electronics operates a national network of field sales representatives and power systems sales engineers, strategically located service centers across North America, a value-add Power Solutions Center located in Carrollton, TX, and a value-add Battery Solutions Center in Lisle, IL. To learn more about Sager, visit

About ERA
The 86-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms, and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principles they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit


Press Release
Sager Electronics on Facebook
Sager Electronics on LinkedIn
Sager Electronics on YouTube
Sager Electronics on Twitter
Sager Power Systems on Facebook
Sager Power Systems on Twitter

Maryellen Stack | Director of Marketing Communications
19 Leona Drive, Middleborough, MA 02346
tel 508-923-6678 | fax 508-923-6878
mstack |

Jennifer O’Neil | Marketing Communications Specialist
19 Leona Drive, Middleborough, MA 02346
tel 508-923-6762 | fax 508-923-6847
joneil |